Michelle Riley.
10. 2020 Tokyo Olympics
Intro to Tokyo Summer Olympics, SS2020 (2021).
The goal was to make history for PUMA; to create something timeless, classic and beautiful, to focus on engineering the garment utilising as few seams as possible. We wanted to highlight our technologies as the key focal points (our engineered jacquard and heat transfer wind-tunnel brushes), and celebrate the pride of each country designed for by enhancing the saturation of the respected country’s colours.
My task was to design the On Track, Training and Village Wear Apparel for fourteen PUMA-sponsored countries, collections which consist of what the athletes will perform in, train in during the season and relax in pre and post competition.
Olympics Objectives.
Key Ingredients of
our On-Track Collection.
Technology 1:
Anti-Drag Brushes.
Materials and Trims.
Trims Exploration.
Conceptual Hand Sketches to find the Design Language for the Podium and On-Track Apparel; imagined, sketched and designed by Michelle Riley
The Full Line-up of Men’s Speedsuits; designed and CAD’ed by Michelle Riley.
Presentations were a collaborative effort with Steven Keating, former Creative Director of PUMA Run/Train.
*Please note that South Africa and Nigeria were later signed and added to the line up, hence they were not visible at the initial design reviews.
The complete line-up of Men’s Speedsuits, by Michelle Riley.
Images of the Speedsuits and Kits from the Tokyo 2020 Olympics (event happened in 2021 post-pandemic). Athletes include Hansel Parchment, Karsten Warholm, Elaine Thompson, Shelly-Ann Fraser Pryce, Shericka Jackson, Rushell Clayton and more.
This was one of the most rewarding projects I’ve ever had the opportunity to work on, and one that I am most proud of. It was the largest collaborative team effort I’ve ever experienced and am incredibly thankful to have been a part of the magic.
Steven Keating - former Creative Director, PUMA Run/Train (currently Converse)
Melissa Tvirbutas - Creative Director Color and Materials, PUMA Run-Train
Denise Delossantos - Head of Design, PUMA Run/Train
Michelle Riley (me) - Apparel Designer, PUMA (formerly Run/Train)
Hannes Walther - Lead Product Development Apparel, PUMA Run/Train
Martin Kronbuegel - Lead Product Line Management, PUMA Run/Train
Jose van der Veen - Head of Track and Field, PUMA Run/Train
Jolynn Salyards - Senior Materials Development, PUMA Run/Train
Marion Ward - Lead Pattern Maker, PUMA Run/Train
Liz Misch - Lead Pattern Maker, PUMA Run/Train
Thomas Le - Teamhead Footwear Design, PUMA Run/Train
Kevin Retelle - Senior Product Development Footwear, PUMA Run/Train