Michelle Riley.
4. Liberty London
Intro to Liberty London x PUMA, SS2022.
For our collaboration with Liberty London in SS22, our aim was to create a collection inspired by PUMA’s Football heritage and Liberty’s emphasis on women’s-focused product. Our inspiration stemmed from Liberty’s archive of hand-painted prints, clashed together with construction details and nods to vintage PUMA football kits. Together we created a modern-feminine sportswear collection, focused on style-driven, functional pieces to celebrate Women in Sport.
mock up of floral
hand-painted print
heritage football
boot inspiration
mock up of floral
hand-painted print
The graphic execution made the collection authentic and intricate in the level of detail; we combined the inspiration of extraordinary florals with vintage football badges, tapes, jacquards and flat knit collars. The woven and knitted jacquard tapes, engineered stripes and all-over-prints combined Liberty’s DNA and PUMA’s Football heritage seamlessly. Graphic Design and Trims created by Juliette Delforge of PUMA and Holly Marler of Liberty London.
jacquard elastic and woven
tapes, embroidered and chenille badges
Materials and Trims.
chenille badge with
embroidery details,
multi-colour cords in
packable hood
lightweight stretch woven
accordion-pleated,
contrasting print scales.
jacquard y-fold elastic
waistband, 45mm
3L seam sealed bonded shell
w/ all over print.
water proof zippers with
glossy finish
Colour Inspiration.
cool tones existing
in nature in warped
reality
warm tones existing
in nature with literal
approach
neutrals existing
in nature on a
micro-scale
colour palette
The complete collection, sketched by Michelle Riley.
The seam-sealed, bonded 3L rain jacket (pictured in a floral all-over-print, in black/green and neutrals), is a stand-out item with a pack-away hood set in the collar, an adjustable hood and waist with an integrated drawcord, storage at the wearers left chest and envelope hand pockets. The elongated silhouette was complimented by the accordion pleated skirt, made in a lightweight high-performance woven material with an all-over-print in an enlarged and small scale creating juxtaposition. The ottoman woven jacket is also water repellent and reversible, the outside being solid in colour with small touches of print and the inside being fully printed, with pocketing on both sides and a reversible zipper. The 210g cotton single jersey tee with sport badging adds a youthful feeling and speaks loudest to our football inspiration, and the performance-knitted tee and short set in an engineered printed stripe with knitted jacquard taping nods to vintage football with a refreshing aesthetic.
*Please note my tech packs are considered PUMA property and are strictly non-disclosable. All Right’s are Reserved.
A massive thank you to everyone who was involved in product creation for this collaboration, it was a phenomenal team effort:
Holly Marler - Creative Director & Lead Creative, Liberty London
Megan Pearce - Print Designer, Liberty London
Yasmina Junek - Lead Partnership Management, PUMA
Gordon Petersen - Lead Product Line Management, PUMA
Michelle Riley (me) - Senior Apparel Designer, PUMA
Juliette Delforge - Graphic Designer, PUMA
Rae Gordon - Senior Material Developer, PUMA
Hugh Lau - Senior Manager Development, PUMA
Peter Tam - Assistant Manager Development, PUMA
Sally Ghaly - Senior Creative Producer and Project Manager, PUMA