Michelle Riley.


Apparel Design
Explore Works +
  1. Adidas Terrex, Mountain Life
  2. Adidas Terrex, Concept
  3. Adidas Terrex, Ski Racing
  4. Ami Paris Season One
  5. Ami Paris Season Two
  6. Koché
  7. Liberty London
  8. Maison Kitsuné
  9. Butter Goods Season One
  10. Butter Goods Season Two
  11. 2020 Tokyo Olympics


Intro
  1. Welcome to the official design portfolio of Michelle Riley. Here you will find a selection of her favourite works whilst working in the design industry; a compilation of fashion design collaborations, design concepts and collections.        

 5. Maison Kitsune



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Intro to Maison Kitsuné x PUMA, AW2021.
Our second collaboration with Maison Kitsuné was a beautiful continuation of our original inspiration; blending together Parisian culture with Japanese influence; we focused on wider, boxier fits, technical shell materials and luxurious cotton staple pieces, all with consistent refined details to create a timeless collection together.
       



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Colour Inspiration and Selection.

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colour swatches 
winter natural tones
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colour inspiration from
“The River Veins” by Tom Hegen 


Materials Selection.

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thick-wale 
corduroy
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3L shell
critical seams bonded
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450g cotton
french terry
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woven ottoman
padding and
diamond-quilting


Trims and Details by Graphic Designer Juliette Delforge of PUMA.
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small woven badge
satin base w/ high density
print
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embroidery
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two-tone embroidery 
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engraved metal
buttons
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knitted jacquard
in cotton


Our collection was focused on a clean and minimalist aesthetic with three-dimensional elements tonally to add depth. Trims and Graphics by Juliette Delforge of PUMA. 


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raised embroidery on
cotton terry hoodie with
cotton drawcords
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raised embroidery
on woven ottoman 
reversible bomber
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detail sketches
of poncho,
michelle riley


The collection, illustrated by Maison Kitsuné.

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Collection Illustrations


The complete collection in hand-sketched form shows our key collection looks and Outerwear highlights. The entire capsule was designed to be unisex and to vary from relaxed fit to oversized fit depending on the piece. The Poncho is the highlight, seam-sealed bonded all-over and with a technical hood and kangaroo pocket with engraved snaps. Other Outerwear stand-out pieces include the 2L Anorak Jacket and Parka with Corduroy Detailing; the Anorak contains critically-bonded seams and features a boxy silhouette with a hood and easy pocketing. The Parka is faux fur-lined and with Corduroy detailing on the collar and cuffs, adding a lifestyle element to an otherwise technical silhouette. 

The 450g Cotton French Terry pieces are key stapes with raised-embroidery and co-branding, easy to wear and with classic functionality. The Tee’s are in a 210g Cotton Single Jersey and a Knitted Jacquard, adding a premium feeling and considered details to a very classic range.

*Please note my tech packs are considered PUMA property and are strictly non-disclosable. All Right’s are Reserved.





A massive thank you to everyone who was involved in product creation for this collaboration, it was a phenomenal team effort:

Marcus Clayton - Creative Director, Maison Kitsuné
Niall Cottrell - Freelance Apparel Designer, Maison Kitsuné
Yasmina Junek - Lead Partnership Management, PUMA
Gordon Petersen - Lead Product Line Management, PUMA
Michelle Riley (me) - Senior Apparel Designer, PUMA
Juliette Delforge - Graphic Designer, PUMA
Rae Gordon - Senior Material Developer, PUMA
Hugh Lau - Senior Manager Development, PUMA
Peter Tam - Assistant Manager Development, PUMA
Sally Ghaly - Senior Creative Producer and Project Manager, PUMA